DININGBRIEF RESTAURANT MARKET RESEARCH QUESTIONNAIRE
Purpose: understand buying decisions and test the fit of a proposed offer.
This is not a post-visit satisfaction survey. Participation is voluntary.
Do not collect names or contact details unless a separate follow-up needs them.

RESEARCH SETUP
Business decision: _________________________________________________
Proposed offer and price (describe neutrally): ______________________
Target customer and occasion: ______________________________________
Area, dayparts and dates to cover: __________________________________
What would make us revise or stop the idea? _________________________

QUESTIONS TO COPY (allow participants to skip questions)
1. Do you live, work, study or regularly visit this area?
   Include a not-applicable option.
2. Think about the last meal or drink you bought here. What was the occasion?
3. Which venue did you choose, and what made you choose it?
4. How often do you buy food or drinks in this area?
5. At what times do you usually buy, and how much time do you have?
6. About how much did you spend per person on that last occasion?
   Offer price ranges and prefer not to say.
7. What, if anything, was inconvenient or disappointing about that visit?
8. Are there dietary or accessibility needs that affect your choice?
   Keep this optional; do not ask for a diagnosis or medical details.
9. For the described offer and price, which existing option would you compare it with?
10. What would stop you choosing this offer? What would you need to know before trying it?

FIELDWORK LOG
Date and time: __________________  Location/channel: ________________
Customer group covered: __________  Number of responses: ____________
Who was missed or unlikely to respond? ______________________________

DECISION CHECKLIST
- Record observed behavior separately from stated interest.
- Include customer groups and times that the concept depends on.
- Note evidence that contradicts the idea, not just supporting answers.
- Compare the offer's costs and capacity with break-even requirements.
- Test real purchases where practical; interest does not guarantee demand.
- Define success criteria before a paid trial begins.
- Assign an owner and review date to the next action.

Source: https://diningbrief.com/guides/restaurant-market-research